Design for Creative Industries

National code – 653W26001

Creative Industries relate to creative and practical activities in the field of visual communication design. Creative industries refer to the activities, encompassing creative abilities and talent of an individual, resulting in intellectual property, which can create prosperity and work places. The programme of Design for Creative Industries, delivered at Vilnius College of Design, is focused on design, advertising, publishing, visual and applied arts, television, films and other areas of culture. Design is one of the three main sub-sectors of creative industries.

Creative Industries’ designer in the innovative creative economy context becomes the initiator and developer of projects. Creativity and culture are assumed not as a consequence or by-product of economic life, but as the most significant economic factor – the engine, generating the relevant conditions for development and implementation of economic activities.

Areas of professional activities: the graduates of Design for Creative Industries study programme will be able to work in various enterprises, relevant to Creative Industries’ sector, as designers, creative executives, art directors in advertising and communication agencies; moreover, the students upon graduation will be able to work as branding experts in design consulting agencies or as producers in design studios or production companies. In addition to this, the students will have the skills for working in event management area as well as in the field of initiation and management of projects, related to culture and art. Furthermore, the students will have acquired the relevant skills to start their own companies or work in the existing companies, relevant to creative industries, as well as implement individual-practical activities on the basis of business license.

We create in cooperation with: Digital Academy; Whats Next; Čiop Čiop; Komunikacija ir Konsultantai; Dizaino savaitės; Kultūros naktis; Café de Paris; Coffee Inn; Fazer Lietuva; Gelbėkit Vaikus; Lietuvos Geležinkeliai; MKIC (National Open Access Scholarly Communication and Information Center); Vilnius City Municipality; Lrt.lt.

International partners:

  • Escola d’ Art i Superior de Disseny de Castelló;
  • Universidad Francisco de Vitoria;
  • Escolar d’Art i Superior de Disseny Serra i Abella;
  • Escuela Superior de Diseno de Aragon;
  • Barreira Arte+Diseno.
  • Estonian Academy of Arts;
  • Tartu Art College.
  • ESEIG – Escola Superior de Estudos Industriais e de Gestão;
  • IADE – Instituto de Artes Visuais Design e Marketing;
  • ESAD Matosinhos School of Art and Design;
  • Universidade de Lisboa, Faculdade de Belas-Artes
  • Polytechnic Institute of Braganca.
  • LISAA;
  • EVC – École de Communication Visuelle.
  • LUCA School of Arts, campus Sint-Lukas Brussel
  • University of West Bohemia
  • Bradford School of Arts and Media, Bradford College
  • Moholy-Nagy University of Art and Design, Budapest
  • Faculty of Design, Ljubljana
  • Fontys Academy for Creative Industries, Fontys University of Applied Sciences  
  • Royal Academy of Art The Hague The Netherlands
  • ArtEZ Institute of the Arts, Academy of Art and Design

The students implement internships at: Not Perfect|Y&R; Milk McCann; Lowe Age; Black Swan Brands; Socialus Marketingas; FumParFum; Ad Majesty; ArtBox; Loftas: Menų fabrikas ir kt.

The Aims and Objectives of the Programme

The aim of the programme

The programme aims at educating qualified professionals in the area of creative industries; upon successful completion of the programme, the students are awarded an academic title of Professional Bachelor.

The purpose of the programme is to educate highly-qualified specialists in visual communications design well understanding visual expression principles, required for creative industry activities; able to plan communication, collect and analyze the data, necessary for resolving the issues, related to creative industries as well as implementation and initiation of innovations; understanding the creative industries-related projects planning, execution and evaluation activities upon applying combined technological and creative tools; able to develop qualitative visual communications design projects and professionally and responsibly communicate in different social environments; able to independently develop in the professional area, to reflect over and adequately assess the achievements of one's professional activity and relating one’s further education with the skills of entrepreneurship and the needs of the public.

Content of the Study Programme

Full-time studies (3 years), 180 credits. Language of instruction – Lithuanian.

Based on the content, the subjects of the programme are classified into three groups:

  1. General college study subjects: History of fine arts and design, Speciality foreign language, Language culture and oratory and Visual semiotics.
  2. Study field subjects: Composition, Computer graphics, Drawing, Colour research studies, Basics of project management, Graphic design, Creative writing, Branding, Basics of narrative directing, Creative industries management, Basics of cultural marketing, Social advertisement project, Film industry project, Communication, Process and service design, Advertising psychology, Introduction to media studies, Interactive computer graphics, Design anthropology, Project proposal writing and fundraising, Multimedia design project, Creative industries design project, Public relations, Urban culture studies, Design and innovation management, Pre-diploma practicum, Graduation project, Speciality writing practicum, internship.
  3. Elective and freely-elected subjects: Art philosophy, Media ethics, Intellectual property law, Business law, Web programming, Animation, Basics of advertising photography, Basics of reportage photography, Training creative practicum, Learning and training practicum.

All groups of the subjects of the Design for Creative Industries programme are interrelated.

Expected Learning Outcomes

The knowledge and competences gained during the studies are grounded on the expected learning outcomes of the study programme. The graduates of the programme will acquire the following range of knowledge:

  • Will understand the visual expression principles required for a specific visual communications design project and will be able to apply them;
  • Will understand fine arts, design and innovations historical trends and will be able to expediently and creatively apply such knowledge in creating qualitative creative industries projects of different purpose;
  • Will understand the principles of narrative construction in visual and textual works;
  • Will be able to collect, compare, analyse and systematise comprehensive information required for a creative project covering design, technologies, communication, media studies, semiotics, cultural anthropology areas;
  • Will be able to analyse the needs of customer and market, draw conclusions using the latest information sources, covering cultural marketing, management and psychology areas;
  • Will have an understanding of planning, implementation and assessment methods, relevant to projects of creative industries;
  • Will learn to work with the principal computer graphics software, necessary for initiation and development of projects, relevant to creative industries. Will learn and acquire good skills in expediently and creatively using visual expression skills and the relevant means;
  • Will have an understanding of complexity of creative industries area and will be able to develop the conditions, relevant to initiation of interdisciplinary projects;
  • Will be able to design and develop a consistent visual narrative in various creative industries‘ projects;
  • Will acquire abilities to communicate with specialists of different areas in a multicultural context demonstrating good team-work skills, addressing assignments in visual communications design, adhering to professional ethics and requirements of responsibility;
  • Will have the ability to use communication methods and strategies for initiation and development of visual projects;
  • Will be able to convey, with due reasons, the knowledge in visual communications design to other learners, publicly present the created projects;
  • By referring to the acquired knowledge and abilities, reflecting skills will be able to further study independently, by expanding the internal limits for the conceptualisation and interpretation of a creative idea and possibilities, relating such ideas to the developed entrepreneurship skills and having regard to the current public and cultural needs and the relevant trends in the development of arts;
  • Will be able to think independently, also publicly and responsibly assess the outcomes of one's professional activities upon the environment while comprehending the positive function of culture and art in the context of meeting the needs of the modern society.